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Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Berlin, course: Strategic Management, language: English, abstract: In the increasingly competitive and changing fashion retail market the two European fashion retailers Hennes & Mauritz (H&M) and ZARA have explored the market possibilities in different ways: Both companies have chosen unique and very opposite business models and growth strategies which had enabled them to expand quickly and successfully beyond its own borders. Whereas H&M focuses on outsourcing production, ZARA relies on controlling every step of the value chain. Whereas H&M follows an aggressive marketing and PR strategy, ZARA does virtually no advertising. But both companies known for their "fast fashion" dress fashionable people around the globe and compete for the title of the largest clothing retailer in Europe in a league of their own. Thus, two main questions arise: What makes both companies so successful and what are the fundamental differences and similarities in their business models? The following assignments starts with presenting the background and development of both companies and giving a short overview about the clothing retail industry. Chapter two explores the business models of H&M and ZARA in terms of the whole value chain. Based chapter two, the assignment ends with summarizing both business strategies to provide a reasonable answer to the key question: If you would have 100 euro to invest, in which company would you invest in: H&M or ZARA?

Susanna Horenbout's chance meeting with a jeweller from Antwerp, an old family friend, pulls her and her betrothed, courtier John Parker, into a deadly plot against the King. Ever since Henry VIII's sister Mary gave him the spectacular Mirror of Naples, part of the French Crown Jewels, the King of France has been plotting to get it back. After the French king's capture in battle, the secret deal struck for the jewel's return with a powerful figure in Henry's court, Cardinal Wolsey, is in jeopardy-- and French agents in London are taking matters into their own hands. But the powerful Duke of Norfolk has caught wind of the secret deal, and sees the planned theft as an opportunity to rid himself of a hated rival at court -- even if it means plunging England into an unwinnable war with France. As Susanna and John Parker desperately search for the jewel, trying to stay one step ahead of the French, they're swept into a power struggle with men who do not Successful Business Models in the Fashion Retail Industry. Strategic Audit of H&m Compared to Zara free pdf care who they crush to get what they want. And with the fate of Henry's kingship in the balance, they must figure out who Henry's true enemies are--before it's too late.

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Author: Nadine Pahl
Number of Pages: 36 pages
Published Date: 16 Apr 2009
Publisher: GRIN Publishing
Publication Country: Norderstedt, Germany
Language: English
ISBN: 9783640303304
Download Link: Click Here
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